Increase in sales achieved in e‑commerce |
Increase in sales achieved in e‑commerce Weighting 7.5%
- €9.3 billion in net sales, i.e. 28.9% of Group sales (+ 2.3 points), up +26% compared to 2020.
- Strong acceleration in Europe and in SAPMENA.
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Partnerships and innovation |
Partnerships and innovation Weighting 7.5%
- Ecosystem of partnerships developed in collaboration with the IT/R&I and Beauty Tech teams: advanced research and discoveries via Verily, Clue and BreezoMeter.
- L’Oréal and Facebook announced a technological integration allowing buyers on Instagram to virtually try on makeup products with ModiFace, L’Oréal’s owned augmented reality and artificial intelligence company.
- Continued development of technologies coming from the ModiFace acquisition. Roll-out of 1,253 projects (+240 in 2021) at the sites of 24 brands in 110 countries, scaling of virtual try-outs of makeup, hair colour, skin diagnostics, and product recommendations. Integration of our Modiface technologies at 50 retailers, including Watsons, DM, Amazon, Sephora, and TMall. Integration of Modiface technologies on the most important digital platforms (Facebook, Instagram, YouTube, Google Search, Snapchat, WeChat, Pinterest).
- Gaming initiatives: sponsorship of the Dignitas female team by NYX PMU.
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New consumer interaction models |
New consumer interaction models Weighting 7.5%
- Harnessing new platforms such as TikTok.
- Development of the Livestreaming & Liveshopping programme: > 10,000 livestream sessions for L’Oréal brands.
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Continuation of the Company’s digital transformation |
Continuation of the Company’s digital transformation Weighting 7.5%
- Continuing to shift the Beauty experience from products to services. Deployed skin diagnostic tools in 2021 – 15,000 images from R&I were used to identify 16 different skin problems.
- Increased digital media investments (73% of media expenditure vs 61% in 2020).
- Recruitment and training: the digital community is made up of more than 3,500 experts (vs 2,800 at the end of 2020) and nearly 25,000 people were trained as part of the Digital Upskilling programme in 2021, i.e. 50% of the number of people trained over the period 2015–2020. Third season of the CM1 test: 4,940 employees passed this test in 2021 (priority was given to marketing, CMI and communication functions), as well as nearly 8,000 applicants in the recruitment phase.
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Gartner L2 Digital ranking |
Gartner L2 Digital ranking Weighting 7.5%
- Six brands in the top 20 of the Gartner Digital transformation ranking in the key countries: USA, UK, France, Germany and China.
- Ranked no. 1 in Gartner’s Digital IQ Index: Personal Care U.S.
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