1909
•Monsavon
•Imédia, the first rapid oxidative hair dye
•DOP
•Ambre Solaire, the first filtering sun protection oil
•Cosmair becomes the agent for L’Oréal in the United States
•Launch of the Elnett hairspray
•Lancôme
•Listing of L’Oréal on the Paris Stock Market
•Laboratoires Garnier
•Biotherm
•Gemey, entry into consumer make-up
•First epidermis model reconstructed by L’Oréal’s Research department
•Creation of Laboratoires dermatologiques Galderma
•Armani licence
•La Roche-Posay
•Redken 5th avenue in the United States
•Acquisition of the American agent Cosmair
•Maybelline in the United States
•Creation of the Chinese subsidiary
•Softsheen and Carson in the United States and in South Africa
•Matrix and Kiehl’s since 1851 in the United States
•L’Oréal acquires majority control of Shu Uemura in Japan
•Absorption of the holding company Gesparal
•The Body Shop
•Creation of the L’Oréal Corporate Foundation
•YSL Beauté
•L’Oréal celebrates its 100-year anniversary and has set a goal to attract one billion new consumers
•Essie Cosmetics in the United States
•Urban Decay in the United States
•Announcement of the Sharing Beauty With All programme by 2020 and the Share & Care programme
• L’Oréal/Nestlé Strategic Agreement
• Magic Holdings in China and NYX Professional Makeup in the United States
• Disposal of Galderma
•Niely Cosméticos
•IT Cosmetics
•CeraVe
•Disposal of The Body Shop
•Modiface, Armani (licence renewal), Stylenanda, Pulp Riot, Valentino (licence), Thermes de la Roche‑Posay, Logocos
•Licensing agreement with Prada
• Definition of the sense of purpose (raison d’être): Create the beauty that moves the world.
• Announcement of the L’Oréal for the Future programme for 2030
• Mugler and Azzaro fragrances brands
2021
•Takami Co in Japan and Youth To The People in the United States
•Acquisitions
•Important dates