In the ongoing progress approach, 2020 saw significant advances in the shea butter project:
The purchasing teams at L’Oréal USA are working with the country’s Diversity, Equity, and Inclusion team to boost efforts and raise awareness of the diversity of suppliers within the zone.
An exemplary partnership is the one with Creator Deck, an agency certified by the WBENC (Women’s Business Enterprise National Council), in accordance with the national independent standard that recognises businesses owned, controlled and led by women in the United States. Creator Deck specialises in influence marketing and incorporates diversity, equity, and inclusion into all aspects of its business:
Its diversified database of influencers and their social media content enable brands such as Maybelline and NYX to promote a daring and inclusive vision of beauty.
L’Oréal USA’s partnership with Creator Deck illustrates the unique value that diversity-focused companies bring to the Group’s brands and business activities and how they are forstering innovation.
In 2021, L’Oréal USA recorded 22% of the Group’s total performance within the global “Supplier Diversity” programme, with 618 jobs at American suppliers that are owned by women, representing one-third of these beneficiaries, but also with those holding the equivalent certification for minorities, LGBTQIA+, veterans, or disabled people.
In line with its commitment to fair pay for all of its employees, L’Oréal is committed to ensuring that, by 2030,all employees of its strategic suppliers will be paid at least a living wage, in line with best practices.
To support us in the development of our living wage strategy and rollout plan, L’Oréal has partnered with the Fair Wage Network, a meticulous, internationally recognised NGO.
In order to roll out this approach to our strategic suppliers, we need to initiate a dialogue, work together and establish common strategic frameworks, in collaboration with partners within our supply chains, other companies, civil society, governments, etc.
As part of L’Oréal for the Future, the new sustainability programme announced in June 2020, the Group is continuing its long-standing commitments to keep its activities within the planet’s limits. The new targets have been designed to ensure the sustainability of its activities and to reconcile the Group’s needs with the preservation of a planet with limited resources.
For the Group, the preservation of resources is a long-standing commitment that applies to the entire life cycle of our products, from their creation to their use by consumers. Whenever a product is designed, created or updated, its environmental and/or social profile is improved. Eco-design and reduction of the environmental footprint of its product formulas, biodiversity through a raw materials sustainable and responsible sourcing policy, packaging eco-design and a commitment to “zero deforestation” are all drivers activated by L’Oréal to promote sustainable innovation.
The Packaging & Development teams, the CSR team and the laboratories conduct, together with the Management Committees of the international brands, analyses of their portfolios of formulas and their packaging. Sustainable innovation plans are therefore systematically defined and identified through the use of possible improvement drivers for each range and product. In addition, thanks to recent developments in life and environmental sciences, the Group also established a Green Sciences programme to drive change in its portfolio of raw materials and formulas through the development of ingredients with a favourable environmental profile founded on five pillars: innovative agricultural production, biotechnology and fermentation, “green” extraction, “green” chemistry and “green” formulation.
Finally, through its brands and thanks to a scheme that displays the environmental and social impact of its products (Product Impact Labelling), the Group aims to engage its consumers and allow them to make informed choices about sustainable consumption.
