Maybelline has developed the “Brave Together” initiative to take action against anxiety and depression. The brand supports associations in more than 15 countries, providing citizens affected by these symptoms with access to crisis hotlines and various tools offering personalised support. It also promotes anti-stigmatisation campaigns. Maybelline has committed to investing USD $10 million by 2025 to support organisations around the world.
Yves Saint Laurent Beauté’s “Abuse is Not Love” programme is committed to combating domestic violence. The brand has launched an online training tool to provide resources and support to those in abusive relationships as well as those who want to provide support to victims they know. Since the programme launched in 2020, training on abusive relationships has been delivered to more than 100,000 young people and the brand has set itself a target to raise awareness among 2 million people by 2030, in partnership with local NGOs in this domain.
Lancôme has committed to enabling women around the world to be the authors of their own destiny via its Write Her Future programme in partnership with Care International. More than 50,000 women have already benefitted from literacy courses, training in entrepreneurship, and student scholarships.
For more than 10 years, Giorgio Armani has been committed to providing regions affected by drought with access to drinking water and sanitation through its “Acqua for Life” programme. In partnership with UNICEF, WaterAid and Water.org, the brand has contributed to the funding of 530 water supply systems, thereby helping provide more than 390,000 people in 20 countries, on three continents, with access to drinking water.
The “Roche-Posay Cancer Support” programme helps to improve the quality of life of cancer patients by combating the skin toxicities generated by treatments. The brand also contributes to the prevention of skin cancer via information and screening campaigns: to date, the brand has offered more than 540,000 melanoma screenings. Finally, working in partnership with the NGO Childhood Cancer International, the brand’s Foundation supports children with cancer and their families.
With its “Live By Blue Beauty” campaign, Biotherm is committed to supporting the oceans. The aim is to minimise the impact of Biotherm on ecosystems throughout its value chain. Prevention, research and education programmes have also been put in place in partnership with partner NGOs such as Mission Blue, the Tara Ocean Foundation, Surfrider Foundation Europe and the Oceanographic Museum of Monaco.
“Kiehl’s Gives” is the charitable arm of the Kiehl’s brand. Since 2015, it has provided support to nearly 147 charities through 236 local initiatives around the world, with particular emphasis on two causes: the environment and positive social impact. More than USD $17.7 million have been invested in this initiative.
In the context of the L’Oréal for the Future programme, the Group has made a commitment that three million people will benefit from its brands’ social engagement programmes by 2030.
In 2021, 13 brands were actively committed to a social engagement programme with more than 200 partners, which gave 985,089 people direct support from the NGO partners of these programmes, or training delivered by the brand or by the NGO partner of the brand’s programme.
In 2021, 985,089 people benefited from the social commitment programmes of the Group’s brands.
The Group and its brands also regularly conduct studies among their consumers, to anticipate future consumption choices and take into account the CSR expectations of consumers. In 2021, pursuing the work of the Advisory Committee established in 2016, L’Oréal continued its policy of actively listening to consumers on sustainable development issues through a number of studies conducted with consumer panels in the United States, India, China and Europe to understand their expectations and fine-tune its policies.