L’Oréal is uniquely positioned to succeed in 2022 and beyond”
Chief Executive Officer of L’Oréal
2021 in three keywords?
Historic: L’Oréal sales grew by +16.1%(1), twice the growth of the beauty market.
Balanced: we grew in all Zones, all Divisions and all categories, showing the true power of our unique business model.
Responsible: our strong financial results enabled us to share our success with our employees and invest in our social and environmental commitments.
What was behind the historic results in 2021?
2021 saw the beauty market bounce back to almost its 2019 levels. As the world’s leading beauty company, we continued to drive the market with strong innovations. One of the most interesting things to note is our balanced business model and our unique portfolio of brands.
Our success can also be explained by our virtuous growth model. We continued to invest in our brands and in game-changing innovations, despite all the uncertainties of the market, fuelling more growth while still delivering on profit. In addition, we saw incredible agility and outstanding results from our teams. And, we continued to leverage our digital edge. We accelerated in e-commerce, optimised consumer engagement in the new O+O(2) world and reinvented beauty experiences.
How are you approaching 2022?
I am confident in the continued growth of the beauty market. In the years to come, this growth will be further driven by expanding middle classes and increased premiumization. L’Oréal will continue its transformation to become a Beauty Tech(3) powerhouse.
By harnessing the power of data, AI(4) and strategic tech partnerships, we will redefine the future of beauty. And let’s not forget Green Sciences(5). Already well underway, this approach will help us reconcile performance, safety and sustainability, and meet our L’Oréal for the Future commitments. L’Oréal is uniquely positioned to succeed in 2022 and beyond. In a global context that remains volatile at the beginning of the year, we are confident in our ability to outperform the market in 2022 and achieve another year of growth in sales and profits.
Watch the full interview with the CEO on lorealannualreport2021.com
(1) Like-for-like: based on comparable structures and identical exchange rates.
(2) Offline + Online.
(3) New technologies for the beauty industry.
(4) Artificial intelligence.
(5) Wide range of disciplines, from agronomy to biotechnologies and green chemistry by way of formulation science, upon which L’Oréal relies to meet its sustainable development goals all while creating safe, high-performance products.