Like-for-like, i.e. based on a comparable structure and identical exchange rates, the sales growth of the L’Oréal group was +16.1%.
The net impact of changes in the scope of consolidation was +0.8%.
Growth at constant exchange rates came out at 16.9%.
At the end of 2021, currency fluctuations had a negative impact of -1.6%.
Based on reported figures, the Group’s sales, at 31 December 2021, amounted to 32.28 billion euros, an increase of +15.3%.
| 2020/2021 progression | ||||||
|---|---|---|---|---|---|---|
| € millions | 2019 | 2020 | 2021 | % 2021 sales | Like-for-like | Reported figures |
| By Division | ||||||
| Professional Products | 3,441.9 | 3,097.3 | 3,783.9 | 11.7% | +24.8% | +22.2% |
| Consumer Products | 12,748.2 | 11,703.8 | 12,233.5 | 37.9% | +5.6% | +4.5% |
| L’Oréal Luxe | 11,019.8 | 10,179.9 | 12,346.2 | 38.2% | +20.9% | +21.3% |
| Active Cosmetics | 2,663.7 | 3,011.1 | 3,924.0 | 12.2% | +31.8% | +30.3% |
| Group total | 29,873.6 | 27,992.1 | 32,287.6 | 100% | +16.1% | +15.3% |
| By geographic Zone | ||||||
| Europe | 10,186.8 | 9,199.3 | 10,184.8 | 31.5% | +10.1% | +10.7% |
| North America | 7,567.0 | 6,903.4 | 8,155.9 | 25.3% | +22.2% | +18.1% |
| North Asia | 7,908.2 | 8,318.1 | 9,863.3 | 30.5% | +17.6% | +18.6% |
| SAPMENA – SSA(1) | 2,438.5 | 2,101.9 | 2,312.0 | 7.2% | +13.9% | +10.0% |
| Latin America | 1,773.1 | 1,469.3 | 1,771.5 | 5.5% | +20.6% | +20.6% |
| GROUP TOTAL | 29,873.6 | 27,992.1 | 32,287.6 | 100% | +16.1% | +15.3% |
The Professional Products Division ended the year with strong growth: +24.8% like-for-like and +22.2% based on reported figures.
The Division maintained its upward momentum and achieved historic market share gains across all Zones, with remarkable performance in the United States and mainland China in particular. The benefits of its omnichannel strategy were reflected in the recovery of in-salon sales, the exceptional performance of the Salon Centric distribution channel in the United States as well as a strong increase in e-commerce.
Haircare remained the number one growth category. Kérastase had a spectacular year, driven by the success of Curl Manifesto. L’Oréal Professionnel, thanks to its disruptive innovation Metal Detox, and Redken, with its new Acidic Bonding Concentrate line, also recorded strong growth. Hair colour made a very strong recovery, thanks in particular to the success of Shades EQ by Redken and Dialight by L’Oréal Professionnel.
As an industry leader, the Division is encouraging all its partner hairstylists to engage in the sustainable transition by launching its “Hairstylists for the Future” programme.
The Consumer Products Division grew by +5.6% like-for-like and +4.5% reported, with +6.5% like-for-like growth in the fourth quarter.
The Division gained market share in 2021. The momentum is strong in the United States as well as in high-potential markets, including India, Brazil, Mexico and Indonesia. Growth was driven by the development of e-commerce, in all the Zones and notably in emerging markets.
All major brands grew, with an exceptional run of innovations in all categories: in makeup, with Sky High mascara by Maybelline, which was the most successful launch in the brand’s history; in haircare, with premium innovations such as Dream Lengths Wonder Water by Elsève, or L’Oréal Fall Resist in mainland China; and in skincare, with Garnier’s hugely successful Vitamin C Serum in many countries in the SAPMENA and Latin America Zones. NYX Professional Makeup also had an exceptional year, boosted by major launches and new types of partnerships, such as the one with hit Netflix series Money Heist (La Casa de Papel). L’Oréal Paris strengthened its position as the world’s number one beauty brand with sales exceeding 6 billion euros.
L’Oréal Luxe recorded strong growth at +20.9% like-for-like and +21.3% reported, in a global luxury beauty market that confirmed its recovery and saw a return close to pre-Covid levels.
The Division achieved remarkable, balanced performance, by category, geographic Zone and distribution network, and has become the largest Division of the Group. L’Oréal Luxe took full advantage of the complementarity between its distribution channels, with a balanced acceleration of online and offline sales.
