INTERNATIONAL ROLLOUT OF L’ORÉAL’S PURPOSE
In June, L’Oréal launched its very first “L’Oréal Groupe” global campaign to make its consumers, shareholders and stakeholders more aware of the initiatives powered by its Purpose: “Create the beauty that moves the world.” The campaign shone the spotlight on the way in which L’Oréal’s Purpose serves as a catalyst for the commitments the Group makes and the action it takes.
“ For over a century, we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. ”
Chief Executive Officer of L’Oréal
L’Oréal’s Purpose in three key words
Humanism
Rooted in its French heritage, L’Oréal has always strived for humanistic values and places the human being is at the core of all its initiatives. This deeply humanistic vision of beauty includes each and every person individually with the conviction that beauty is as much a symbol of respect for each person’s individuality as it is a belief in their potential. L’Oréal aims to ensure everyone has access to beauty.
Progress
The desire for progress is what drives each person collectively and individually. L’Oréal has always supported positive developments for social progress, people empowerment and the preservation of our planet, with the conviction that its scientific and technological advances along with its sense of responsibility can make a difference.
Beauty experience
L’Oréal has been creating beauty products and services since day one. The beauty business is unlike any other; successful beauty experiences can have a meaningful impact to people’s daily lives. Since there are as many experiences as there are people, L’Oréal puts its heart and expertise into meeting the infinite variety of beauty needs, offering the best of beauty technology. L’Oréal innovates relentlessly, putting technology at work.
Purpose and sustainability
Riding on the coattails of its sustainability programmes − Sharing Beauty With All, launched in 2013, and L’Oréal for the Future, launched in 2020 − L’Oréal’s Purpose anchors many of its commitments for creating beauty that moves the world: fighting climate change, respecting biodiversity, preserving natural resources, working towards women empowerment, etc.