L’Oréal Paris
La Maison L’Oréal Paris Beauty Concept Store in the Opportunity District at Expo 2020 highlights the brand’s 50-year mission to empower women, embodied by the famous “Because You’re Worth It” tagline. The brand will hold its largest Stand-Up training to help prevent street harassment, in partnership with the NGO Hollaback! This global campaign, which aims to reach one million people by 2022, will enable just over two thousand women and men to attend training sessions hosted in Expo 2020’s Dubai Millennium Amphitheatre throughout the six months of the event. To celebrate this ambition, on 28 September, Burj Khalifa, the tallest building in the world, sent a message to the world about women empowerment.
Garnier
Garnier launched a global educational campaign dedicated to sustainable consumption in collaboration with a world-renowned sustainability player. By offering expert knowledge and real-world advice, Garnier aims to inspire 250 million people to adopt a greener lifestyle. This commitment is the latest in a series of ambitious 2025 targets set by the brand to reduce the environmental impact of its entire value chain.
Kiehl’s
In a Kiehl’s boutique located in Expo’s Jubilee Park district, visitors can discover the brand’s newest sustainable innovations, including the unveiling of its Refillery where for the first time ever, Kiehl’s customers can replenish their own aluminum bottle. Thanks to Kiehl’s consumers around the world, the brand has recycled over 11.2 million products globally since 2009, to support the brand’s pursuit of sustainable consumption.
L’Oréal Professional Products Division
The L’Oréal Professional Products Division presents The Hairstylists for the Future Salon, a circular salon focused on sustainable transformation from sourcing to production, addressing topics such as packaging, saving water and waste management. In order to contribute to the world’s water scarcity issue, visitors will be able to experience a water saving shower technology developed by the Swiss company Gjosa, which allows for water savings of up to 65%.